If you were an industry leader, would you prefer to be liked by others or to be followed? That is the question.
Note
that being liked is a quite temporary objective, though pleasant
enough. Being followed has much more significance and long-time
perspectives. Your likers become your fans and your followers eventually
turn into your brand advocates.
And this is not a matter of Facebook or Twitter “liking trend”. It’s about your marketing activities aimed to add value to your products or services. Conclusion? Be sure your business has these values, as this is the best way to have people following you.
