Tip of the Week - Get Liked or Get Followed?


creative solutions ChicagoIf you were an industry leader, would you prefer to be liked by others or to be followed? That is the question.

Note that being liked is a quite temporary objective, though pleasant enough. Being followed has much more significance and long-time perspectives. Your likers become your fans and your followers eventually turn into your brand advocates.

And this is not a matter of Facebook or Twitter “liking trend”. It’s about your marketing activities aimed to add value to your products or services. Conclusion? Be sure your business has these values, as this is the best way to have people following you.