It’s not a big secret, that most people prefer perceiving information in video format than reading a text. It’s timesaving, vivid and informative. What would you choose – watching an advertisement of a new Rolls-Royce car or reading an article about it? And we all know how the company makes all of their advertisements. So, why doesn’t it work for a small business company or a website?
In fact, it does! Making a video and submitting it to YouTube, MetaCafe, Dailymotion and other popular video sharing websites will make your business visible among millions and billions people.
Your video may be as simple and as complicated as you like. You can make a video from a PowerPoint presentation, you can make a slideshow, you can order a 3D animated video from any designer studio in your city (by the way, URL in the right corner of your video, so people know where to go or to click.
Videos also can help you boost your organic traffic from the search engines. All you have to do is to make sure your video is properly optimized for the search engines. Use for the video title and description the same keywords you use for your website marketing and SEO. You should have noticed, that Google shows more and more videos in its web search, and the thing is – the properly optimized videos push regular websites’ listings down and cause many websites lose their positions. The good news is that you can use this tool to promote yourself and destroy your competitors, but you have to do it smart.
Never forget, there is no better way to improve sales, rankings and visibility than a quality advertisement!
by Eugenia Lebedynska
Freelance SEO-specialist at Ukietech
