As reported by Gartner, 50 percent of businesses plan to increase their marketing spend in 2015. But what will you do to get exposure if you don’t have the budget to hire a top-tier marketing team? Yes, you will need some awesome tools to take your company to the next level.
Contextual Advertising
adAlysis — PPC analytics tools which will help you automate Ad testing and account management.
Adbeat — Instantly uncover any competitor's marketing strategy to learn what works for them and what will work for your business.
AdComparator — Ad Comparator — Advertisement Optimization software based on the Taguchi Method.
AdWords Editor — AdWords Editor is a free, downloadable Google application for those who manage large AdWords accounts. With Adwords Editor you can download your campaigns, make changes with editing tools, and then upload upgraded campaigns back to AdWords.
Google Display Planner — Allows you to plan your display campaigns efficiently.
Site Scout — SiteScout is a self-serve ad platform that allows you to create and manage banner ad campaigns, mobile ad campaigns, rich media ad campaigns, as well as retargeting ad campaigns.
BuySellAds — is the monetization platform for publishers and advertisers with access to thousands of independent publishers generating over 6 billion ad impressions a month with guaranteed media buying and transparent pricing.
Yahoo Gemini — advertising on Yahoo.
AOL Advertising — is the best way to advertise on AOL Internet properties.
Google Display Network — lets you place your ads on a variety of different niche sites across the Internet.
eBay Ads — lets you advertise on eBay.
Amazon Product Ads — is an advertising platform that allows promoting products on Amazon.
Yelp Ads — advertising on the largest local business review website in the US.
Google Adwords — everybody knows it.
Affiliate ToolsFraudlogix — Real-time affiliate fraud detection & prevention tool that helps you stop click fraud today, fake traffic (you that feeling) and a lot of other annoying things.
Skimlinks — provides a new revenue stream, which helps you earn from your website’s content.
Viglinks — Automated monetization technology for publishers, forums, bloggers, social networks and apps. VigLink is the platform on which site-to-site clicks are priced, bought, and sold.
AnalyticsBing Webmaster Tools — Bing Webmaster Tools improve your site’s performance in Bing search. Free reports, tools and resources.
CAKE — SaaS platform providing business intelligence solutions to track, attribute and optimize the performance of digital marketing spend in real-time.
Clicktale — Helps you discover visitors’ behavior your website (visitor recordings, mouse move heatmaps, form analytics and conversion funnels).
CrazyEgg — Through Crazy Egg’s analytics maps (heat/confetti/scroll) you can get an understanding of how your visitors engage with your website UI.
Google Analytics — You know it. Also try Google Analytics Experiments, Google Page Analytics, Google Analytics URL Builder, Google Analytics URL Builder.
Google Webmaster Tools — Google Webmaster Tools provides you with detailed data about your website’s visibility on Google.
KISSmetrics — A powerful tool that lets you track, analyze and optimize the digital marketing performance.
SilverBack — Guerrilla usability testing for designers and developers.
Chartbeat — shows a real-time data about your website performance.
YouTube Analytics (Free) — lets you track the performance of your YouTube channel and videos.
Geckoboard — is a great tool to create simple yet powerful shareable data dashboards with your colleagues.
Supermetrics — Great service that gets all your business metrics into one place. (And it's free).
Competitive Intelligence & Research ToolsAlexa — Alexa provides detailed data about websites including site rank, traffic stats, related links, and much more.
Compete — Compete delivers digital intelligence that helps businesses improve their marketing effort based on the online behavior insights.
SimilarWeb — Track your competitors’ engagement metrics as well as their search, display and referral sources.
AdGooroo — identifies competitors’ keywords, PPC campaigns, improves CTR and tracks company’s online advertising presence.
Adbeat — uncovers advertiser’s online marketing strategy.
WhatRunsWhere — track your competition’s marketing strategies and effort.
SpyFu — track and download your competitors’ winning keywords. ($79 per month). You can also try KeywordCompetitor.
TrackMaven — helps businesses identify marketing opportunities by optimizing content distribution.
Content Development & Management ToolBuzzstream — BuzzStream is web-based software that helps marketers promote products, services and content to build links, buzz, and brand awareness.
Compendium — Easy way to plan content lineups.
Content Analysis Tool — automated content inventories for content strategists, UX architects, and content managers.
Contently — Contently empowers journalists and brands to engage visitors with compelling content.
Guest Blogging Query Generator — Find guest blogging opportunities with your keywords.
Kapost — The content marketing software platform. Use content to drive more leads and increase sales.
Meme Generator — Browse thousand of the most popular memes on the Internet and create your own.
MyBlogGuest — Free community that connects guest bloggers with blog owners.
Visual.ly — Visual.ly is the world’s largest community of infographics and visual data.
WriterAccess — Content marketplace that connects clients with freelance writers via the cloud.
Proofreading and Readability Tools
To get error-free easy-to-read articlesSMOG Readability Calculator
CRM systems
Top client relationship management solutionsSalesBox
SEO ToolsGoogle Keyword Planner — The best keyword research tool on the market. However, you need to get a free account to access it.
Google Trends — Trending search topics provided by Google Hot Searches.
HitTail — Promises to drive targeted search visitors to the website by focusing on the most promising organic keywords in existing traffic.
Keyword Discovery — Provides access to the biggest keyword database derived from all major search engines. It also provides access to search phrases that users use to find products and services online, as well as the search queries that drive traffic to competitors’ websites.
KeywordSpy — Free tools which allows you to discover competitors by their keywords and most profitable keywords and ad combinations.
Long Tail Pro — A great tool to find profitable keywords for your website SEO
Soovle — Simple tool for search suggestions and completions from the top providers on the web.
UberSuggest — Another awesome keyword suggestion tool that makes good use of different suggest services.
Wordtracker — This tool allows you to reveal high performing keywords in order to drive relevant traffic to your websites and boost sales.
cognitiveSEO — SEO software that provides high end digital marketing strategy analysis and insights for businesses.
Advanced Link Manager — Link Management Software which helps you better organize link building campaigns, find new link partners as well as track all incoming links.
Ahrefs — Hundreds of metrics collected by Ahrefs crawler all around the web will allow you to start making data-backed marketing decisions. Free trial period available.
Broken Link Finder — The Broken Link Finder helps you discover broken, dead or any other non-functioning web pages and sites that still have links pointed at them as well as offers low-risk link building tactics.
Link Prospector — The Link Prospector uncovers the links that will improve your search engine rankings.
Ontolo — Identifies link building opportunities to round out the backlink profile or promote specific pieces of content on your website.
Open Site Explorer — Moz’s Search Engine for links that perform competitive link research, explores backlinks, and much more for free.”
BrightLocal — “BrightLocal offers local search engine tools and local search engine marketing services to benchmark your business against local competitors, grab the best citations and get listed locally.
Authority Labs — SEO software that automates SEO monitoring and allows to track local rankings, and recover (not provided) keywords which you are seeing in Google Analytics.
BannedCheck.com — Banned Check is a powerful tool that verifies if your website has been banned by either the Google Search Engine or Google AdSense.
SEO Automatic Tools — URL checker, landing page determinator, link variance tool, and more.
Schema Creator - Structured data is a way for search engines to make sense of content in your HTML. Schema Creator helps you quickly build and get started with schema.org microdata created by Google.
Searchmetrics Suite — A premium tool which allows you to monitor keywords, analyze rankings, evaluate links and compare the SEO visibility of domains.
Local Marketing Tools5minutesite.com Local AdWord & Keyword List Generator — Lets you create local advertising PPC keyword lists from a zip code and build locally-targeted Adwrods campaigns.
Ecinity — Ecinity gives an access to all of your customer feedback and lets you engage with them across local channels.
Siteliner — Free and fast analysis of the entire website — duplicate content, internal page rank, redirects and more. It also allows creating XML sitemaps.
Reputation ManagementHeartbeat by Sysomos — powerful service for social media tracking, managing conversations, workflow on Facebook, Twitter, Blogs etc.
BrandYourself — control what people find when they Google your name.
Trackur — Social media monitoring.
Social MediaBuffer — Share or schedule your content at the best possible times throughout the day so that your followers and fans see your updates more often. Buffer also allows you to share your content to multiple social networks at once.
Fake Followers — Keep track on how many suspicious or inactive Twitter followers you have.
HootSuite — HootSuite is a social media dashboard that will help you enhance your social media management.
Keyhole — hashtag tracking and management.
Quintly — a great social media benchmarking tools.
IFTTT — A powerful solution with tons of customizable recipes for posting social media updates and much more.
- Compass — Compass is AdEspresso’s free tool that helps get a higher ROI, figure out your ideal market, optimize spending for every demographic segment and much more.
Klout — discover your influence, create and share content with ease.
Mention — monitors the web in for references of your business (brand), product or any other keywords you specify. Mention offers 250 mentions for free.
Bitly — Bitly allows you to shorten long ugly links and brand your links using Branded Short Domains as well as optimize link performance through Custom Bitlinks.
Email Marketing Tools
Great email marketing tools with drag & drop layout buildersMailChimp — With MailChimp you can send 12,000 emails per month to 2,000 subscribers for free.
Mad Mimi — Send 12,500 emails per month to 2,500 subscribers for free.
AWeber — Starting at $19 per month for 500 subscribers.
VerticalResponse — 4,000 emails per month to 1,000 subscribers
Campaign Monitor — Pricing starts at $9/month.
Goodbits — instant email newsletters.
Market Research & Survey Tools
Tools to collect data from your audienceGoogle Consumer Surveys or Google Consumer Barometer — for market research.
SurveyMonkey — Create beautiful online surveys in minutes.
Polldaddy — Create surveys, polls, and quizzes.
Qualaroo — Customer insights that lead to better analytics.
Typeform — is a free online survey tool that offers a great layouts and integration tools. Also try,SurveyCrest.
Facebook Polls — create polls on Facebook.
Other Tools
Here are some other tools that are not related to the categories aboveRapportive — shows you information about your contacts right inside your Gmail inbox.
Boomerang — a free tool which adds scheduled sending and email reminders to Gmail.
CallRail — Record and analyze calls.
Elance — a freelance marketplace for freelancers and those interested in their services. Also try oDesk, Freelancer.
Trello — Task management tool.
MockFlow — is an online wireframe builder tool. Pricing starts at $14/month.
SumoMe — offers a lot of free tools to grow your website traffic and attract customers. It's free.
Social Media AdsYouTube Ads
Retargeting Ads
Online marketing is worthless without retargeted ads, as only less than 5% of the first time visitors convert to real customers
