Top 5 Trends in Web Design


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It’s no secret that the top web designers are a student of design and keep up with latest trends (if they are not creating the latest trends) in web design and development. Trends and design techniques are ever-changing, and web designers are always pushing the envelope, thinking outside of the box, and taking risks by experimenting and inventing new ideas and methods that increase the number of website visitors and traffic.

Lots of new perspectives and ideas, in terms of web design, have appeared lately. The design landscape today includes mobile devices that have become quite commonplace and ubiquitous; web typography and fonts that have reached new creative levels, and new programming techniques that have opened new opportunities in finding fresh, creative design solutions. 

Now, I am going to talk about some of the recent trends that are popular today, new items and new approaches that have emerged and formed the contemporary web design landscape.

So let's plunge into some of the current trends of web design.

1. Focus on simplicity and usability / Minimalism

Minimalism in web design is very popular, and the leader in this category is Apple. Their branding and design is one of less is more. This idea is simply that there is nothing superfluous and nothing distracts visitors’ attention from the message or content. Modern design has shifted toward clear, concise design with clarity and easy-to-use website navigation. Website visitors should be able to easily navigate to where they want to go. This equates to simplified navigation, reduction in the number of graphic elements and effective placement of blocks on the site.

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2. Interactivity + mobility 

One of the most unexpected trends in design is the widespread usage of CSS3 and HTML5. Many web designers have started to abandon Flash in favor of HTML5. And, not all browsers have become accustomed to CSS3, but they are getting there slowly. Among CSS3’s new features, I would highlight curved corners, drop-down menus, animated buttons, complex backgrounds, shadow effects on objects and text, translucent images and much more. HTML5, CSS3 and jQuery technologies allow any design to interact and work together. All these elements include roll-over mouse movements and touch screens. This allows you not only to view the site, but to explore, experience and reveal a more dynamic effect.

Today, people are buying more mobile devices such as smartphones, iPads, and tablets than traditional desktop PCs. With the proliferation of mobile devices, designers have to keep this in mind about site design and navigation paying special attention to design for these devices.

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3. Font Support 

Tired of Arial’s simplicity? Bored with graceful serifs of Times New Roman? It is easy to overlook typography and fonts as design in of itself. But, now the Google library of fonts possesses hundreds of fonts, web optimized and easily embedded into the style sheet. So, there is a trend that designers are starting to focus more on font styles and taking more risks when it comes to typography. Bold stroke, curled letters and unconventionally large font sizes become commonplace to draw the users’ attention.

4. Color 

Color still plays a prominent and major role in cutting-edge modern web design. Choosing the color palette and emphasis is particularly important. From my observations, gray has acquired a fundamental popularity lately. Its hues are used as the background for images and text boxes. Gray always looks stylish and in fashion and goes well with the basics with black and white. While many designers still prefer the classic version of white, gray and black, modern web design has a place for absolutely any color. So have fun and don’t be afraid to use color.

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5. Background 

web design ChicagpThe white or free space plays perhaps the most important role. Hollow background, usually white, is the basis of any modern web design. It is the free space around the element that regulates the overall composition and defines an hierarchy of elements. Background texture is also popular, as long as it is unobtrusive and doesn’t detract from the focal point for the site. Particular attention should be paid to the websites with a simple look, these background textures sharpen and fill the overall look and feel with internal depth.

How can I summarize? Traditional web design is moving towards satisfying the mobile device interface and getting rid of the stereotypes from the past. Functionality and usability are at the forefront.

See also:
7 Top Reasons Why They Leave Your Website and learn how to avoid it.