Just think of the reaction when you implement well-designed material, it immediately attracts more attention to your company, its products and services. By attracting attention to your products and services you are able to turn visitors into customers and that builds loyalty for your brand. So, how can you be unique and different from your competitors? Quite simply, you need to prioritize and put creativity and innovation at the forefront of your business strategy if you want make your products or services more engaging than those of your competitors.
Being creative is not an easy job, it takes passion, dedication and desire. And to be recognized for your creativity and design, the market dictates that you put design at the top of your priorities to be noticed and recognized as a creative brand. Simply, look no further than Apple, creativity, design and innovation are at the forefront of their business strategy. Where is creativity, design and innovation on your priority list? Simply compare your logo with your competitors. Does it attract you? Would you hire yourself?
Your logo and branding is many times the first impression of your company. It creates the image of who you are and what your products and services are about. Are you a cutting-edge company, high tech company, cool company, professional company? You logo and branding visibility and brand recognition are how the outside world see you. Let’s say this is the first ‘To Do’ for a designer – to make your logo visible, attractive and unique.
One of the most important tools of your business is your website which is a reflection of your office and product and service portfolio. It is your virtual store front. When visiting your website the customer’s curiosity must be captured with something unique, different, and quality design specific only to your business. And again – a designer is your adviser here too.
To make your products or services more realistic and to create the effect “want to touch”, a designer would suggest you to visualize your products or objects via 3D modeling. To bring real life to your products and services a designer can also animate your design to create a full, 3D experience that separates you from your competitors’. An attractive Splash page, home page, intro page or some type of animation will bring much attention to your company via the Internet.
And how do you present yourself to your clients and visitors? Are your business cards, brochures or posters eye-catching? Do you have some slides or a video to present your business to the customers or to other companies? Ask a designer to create a Media Kit for your company. Don’t forget to make it short, bright and straight to the point to show all advantages of your business in one, convenient presentation.
A Designer’s work surely emphasizes your business and products. The totality of well-designed navigation and functionality makes you different and unique in the market, it builds the uniqueness of your positioning, increases recognition of your name and creates the brand followers. Want to compete? Ask a designer to assist you. And definitely avoid the templates.