Marketing

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Tip of the Week - Get Liked or Get Followed?

If you were an industry leader, would you prefer to be liked by others or to be followed? That is the question.Note that being liked is a quite temporary objective, though pleasant enough. Being followed has much more significance and long-time perspectives. Your likers become your fans and your followers eventually tu...
Marketing
Yulia N.
Yulia N.

You Want a Website - What to start from?

So, you want a website? Here are some tips to get started.....We recommend that before you start looking for or engage a website design company that you take some time and think about what your desired website will include. And, answering a few basic questions will make it easier for you to find out what you want and b...
Marketing
Yulia N.
Yulia N.

Tip of the Week – Question Your Checking Points

Regularly question and evaluate your goals, strategy, internal processes, from start to finishWhy? By regularly evaluating your goals, you will help to ensure you’re on the right path and help keep you on the right path. Plus, this also helps prevent any major issues or mistakes.Just think about the simplest situation,...
Marketing
Yulia N.
Yulia N.

Tip of the Week - Be patient

... and you will win the game eventually!I really like the concept of Stockdale Paradox from the book "Good to Great" by Jim Collins. It says: "Face the most brutal facts of your current reality. And retain faith that you will prevail in the endgame."Patience is that ever-important asset which helps you to accept your...
Marketing
Yulia N.
Yulia N.

Tip of the Week - Quit or Keep Moving?

“Any your decision is about to quit or to make an effort”There is no question, you keep moving or you’re out of the race. That’s it, it is that simple. There is no option #3.Remember, this holds true with your marketing too. Never stop marketing, or how else will anyone know you are in business? Remember, fortune...
Marketing
Yulia N.
Yulia N.

7 Obvious Marketing Principles We Forget to Follow

My management professor really loved the number 7 for different classifications and lists. And yet, I consider it a coincidence that today I have 7 principles for you again :).Very often we overlook basic and "obvious" principles of marketing activities and then wonder why problems occur. Here is a list...
Marketing
Yulia N.
Yulia N.

7 Top Reasons Why They Leave Your Website

I’ve seen a lot of different website across the spectrum. Some website designs are highly stylized, really complicated, expensive & chic and then there are those simple, template-designed sites those that they call “a $100 student’s job”, user-friendly and “user-deadly” and hopelessly outdated. After v...
Marketing
Yulia N.
Yulia N.